Marengo vermouth is the market leader in Ukraine and was generally perceived by consumers as a modern European brand of good quality at an affordable price, but second to TM Martini. The packaging felt a bit tired and needed refreshment in order to create a more stylish, contemporary and European design.
As a result of the redesign of the entire product line (8 positions), including the development of a new bottle shape, Marengo managed to strengthen its leadership position (now over 50% market share), attract consumers of competitive brands, capture the essence and brand positioning (Time to go!) in its look and feel. At the same time it managed to maintain brand awareness and not lose existing customers. In general, the new brand design looks more modern and communicates high quality of the product.
Truly effective design.