Our brief was to create a brand that would be truly innovative and be different from everything that existed in the Ukrainian and Russian markets. We came up with the idea of ‘NATURAL PURITY’ and created quintessentially modern vodka based on mineral water from a protected natural resort in the Carpathian Mountains procured at different heights.
The brand identity, bottle design and the communications campaign underpin the naturalness, purity and modernity of the vodka. Traditional Ukrainian pattern elements remind of the product origin without subtracting from the modernity of the brand. The design of the bottle was inspired by a leaf from the Morshinsky natural resport communicating clearly the naturalness of the product. The overall impression is that of transparency and purity. Also the idea of using the mineral water is new for the vodka sector and undoubtedly helped to make the Morosha a market leader and one of the favourites for the Ukrainians and Russians alike making the investment worthwhile.
According to the magazine «Drinks International”, Morosha was the fastest growing vodka brand in the world in 2013 and 2014.
A great example of Design with Impact.