Our task was to create a truly Russian product consisting exclusively of natural and mineral components of the Russian North. Morozov Peregon is the first Russian vodka, which is made entirely by hand in Veliky Ustyug, the homeland of the Russian Santa Claus (Ded Moroz). Vodka is brewed using reindeer antlers, which gave an inspiration for the brand symbol in the form of antlers. The design reflects the hand crafted nature of the product, such as Bitter like bottle shape and a hand-sealed wax cork.
The new brand was immediately noticed by the consumer and is a success, despite the rather high shelf price position.