We were commissioned to create brand identity, packaging and communications style for a new brand of home diagnostics. The new identity had to convey trust and reliability of the home diagnostics tests, as well as allude to the Western origin of the product. At the same time it had to be reassuring, positive and contain medicinal cues. We created brand identity that looks credible and professional. The new packaging range stands out on shelf and is very consistent making it very easy to extend the range in the future. The brand has quickly established its present in retail within a year after launch and is very successful.