LEAF vodka proves water makes a difference
Global Spirits launch Leaf Vodka, made from the best natural water sources in Alaska and the Rocky Mountains.
(October 16, 2013 – New York, NY) – There are hundreds of vodkas to choose from. The question is, what is vodka’s most distinguishing characteristic? Perhaps it’s vodka’s main ingredient, water. There’s something in it that shapes the world’s favorite spirit. That’s why we searched the world to find only the best.
This fall, Global Spirits, one of the industry’s leading international vodka producers, will enter the U.S. market by unveiling LEAF Vodka, sourced from unique waters around the country. Two varieties will be introduced in the line—one made from Alaskan Glacial water, which lends a pure, smooth taste with a hint of sweetness. The other, made from Rocky Mountain mineral water, provides richness and complexity, offering a warm and savory impression. The water sources give Leaf Vodkas their signature tastes.
The trend within the vodka category continues to be flavor extensions. “At Global Spirits, we want to focus on the core essence, water, which, according to tradition, breathes life into vodka,” said Julius Criscione, National Sales and Marketing Director for Megapolis USA, the American subsidiary for Global Spirits. “The natural properties from the different water sources add depth and complexity to each expression of Leaf Vodka.”
The packaging for Leaf Vodka is designed (by London Brand Consulting) with the intention to have the contour of a leaf,accentuating the brand and giving it a premium look. With a recommended shelf price of $16.99 for 750mL—and Certified USDA Organic — Leaf Vodka is well positioned within the dynamic and growing vodka category.
Global Spirits is a leading international manufacturer and marketer of wine and spirits. Established in 2008 and headquartered in Ukraine, Global Spirits now ranks as one of the top 500 companies in Europe, with annual volumes of around 12 million cases. Distributed in over 80 countries, key strategic brands include Khortytsa Vodka (3rd largest selling international vodka brand*) and recently launched Morosha Vodka. For more information on Global Spirits, please see the corporate website:
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