Whilst we regularly deal with developing or re-styling consumer brands in the B2C markets we also thoroughly enjoy working with start-up companies. One great example is Nafen™ in the high-technology B2B sector. NafenTM isfirst ever industrial producer of nanofibers in industrial volumes, with production costs comparable to that of traditional materials (see www. http://nafen.ee/). Nafen turned to us because they wanted to brand their unique technology, which is not an easy task.
LBC was invited to develop brand identity (logo, imagery, colorways), promotional materials and a website for Nafen within quite challenging time- and financial constraints that most start-ups face. We knew we had to be very focused and “to the point” to meet these requirements whilst remaining cost-efficient…and it worked well. The Nafen team is extremely professional and Nafen as a new technology is now raising a lot of interest across the industry, something we all are very proud to be part of. We are expecting Nafen to become a process of the future for various industrial and consumer applications on par with TEFAL or INTEL.