Transforming Eastern European brands using decades of Western branding experience.
We help business create, launch, build and reposition brands
We are a branding agency with over 20 years experience working across international markets in a range of sectors from Spirits, Hospitality, Fashion, Luxury and Finance.
Based in London we deliver outstanding results working in a collective way with the best international talent.
Our team have worked hands on in the UK, USA, The Gulf, Central and Eastern Europe and Asia
we help businesses create and launch brands
We are a branding agency with over 20 years of experience working in the Eastern European markets. We also support Western brands that want to be successful in Eastern Europe, Russia and other CIS countries.
Based in London we deliver outstanding results working in a collective way with the best international talent.
Our team have worked hands on in the Gulf, Asia, Russia, Central Eastern Europe and Africa, and we have network collaborators in most markets.
Our team have worked hands on in the Gulf, Asia, Russia, Central Eastern Europe and Africa, and we have network collaborators in most markets.
Our Work is tailored to our clients needs and accurately
reflects a unique brand strategy and creative expression.
reflects a unique brand strategy and creative expression.
LBCollective
Teamwork makes the dream work, sounds a bit cheesy but contains a lot of truth. We collaborate with like minded agencies and specialists to enhance our work and add knowledge and expertise. Here are a few of those friends:
our approach
Clients often tell us that our approach to work is unique and sets us apart from others but to us it is second nature. Being naturally inquisitive means that we like to learn as much as possible before putting pen to paper and we have found that strategy helps establish a platform for creating design with impact.
Our approach to work utilises research and strategy as the foundation to creating design with impact. Our most successful projects were created when we were involved in a project from brand idea conception.
Our approach to work utilises research and strategy as the foundation to creating design with impact. Our most successful projects were created when we were involved in a project from brand idea conception.
LBChannel
Watch the start of our Design Hackathon at Makerversity in Somerset House
Ron Cregan speaks about the future of branding and the dangers of heavy-handed regulation
About Design Hackathon took place at Makerversity in Somerset House
Ron Cregan visits internationally recognised packaging agency to talk about what "charisma" means to them
Stephen Bayley talks about the importance and cultural significance of brands and branding
Branding and packaging legislation
The latest restrictions in advertising with Mike Graham
our people
Maria Chugrova
Founder
Maria is an international brand consultant with over 20 years experience of carefully guiding clients and their brands to achieve commercial success in crowded and highly competitive markets. Having worked at the leading brand agency Identica, Maria founded London Brand to offer the best of London based Strategic and Creative Services to international markets. Working in a virtual method Maria created a platform that was visionary in reflecting how we now do business today. The London Brand team are based around the world, coming together daily to develop world class branding.
LinkedIn
Ron Cregan
Strategy Director
Ron Cregan Partner Ron's professional career encompasses some the leading agencies in the world, he started as Creative Director of Design House, Founded of the advertising agency CKMP Integtator, founded digital business LivingMap, and was Strategy Director of Identica. He also led the luxury agency Construct and agency of the year Navyblue.
LinkedIn
Damian Neave
Creative Director
Damian has been the creative guardian of LBC almost from its inception.
Damian has a strong passion for what he creates and has loved design from a very young age. With that in mind he is always ready to try new things and push boundaries when given the chance. He has a multidisciplinary design background and is no stranger to pitching, client liaison, art direction, press passing and presenting to clients.
LinkedIn
Irina Shimanovskaya
Client director
Irina is a professional branding consultant with more than 10 years of project management experience.
Prior to joining London Brand in 2018 Irina worked with leading international branding agencies such as Identica, Interbrand, MTD, Landor. Her client experience covers France, Germany, Switzerland and the UK.
LinkedIn
Laine Bernard
Partner
Laine has owned and run branding agencies since 1996 and has worked with blue chip clients across Africa including MTN, Coca-Cola, Vodacom and BAT. Laine has been instrumental in the repositioning and re-branding of some of the top telecommunication players across the continent. His experienced covers many industry categories, including the Food and Beverage, Hospitality and Leisure, Pharmaceutical and Financial industries. Laine's expertise includes Branding and Communication Design, Brand Engagement, Interior Architectural Design, Advertising and Digital Design, Innovation and Change.
LinkedIn
we bridge international markets with world class talent
Transforming and creating brands around the world