The packaging felt a bit tired and needed refreshment in order to create a more stylish, contemporary and European design.
As a result of the redesign of the entire product line (8 positions), including the development of a new bottle shape, Marengo managed to strengthen its leadership position (now over 50% market share), attract consumers of competitive brands, capture the essence and brand positioning (Time to go!) in its look and feel. At the same time it managed to maintain brand awareness and not lose existing customers. In general, the new brand design looks more modern and communicates high quality of the product.
To update the brand and to prepare for brand extension into the champagne sector, we created a new corporate identity, which conveys a festive atmosphere together with the slogan „TIME TO GO".
Truly effective design.