At Truman Capote's landmark 1966 Black and White Ball, the most photographed guests were Lee Radziwill and Marella Agnelli, both dressed in designs made possible by Nattier. Led by Brenda and Vittorio Azario, partners in both life and work, Nattier became an essential ingredient in the breakthrough aesthetic of the 1960s, the key collaborator for such designers as Chanel, Balenciaga, Dior, Valentino, Mila Schon, Cardin, Courrages, Ungaro, Geoffrey Beene, and Oscar de la Renta. Today Nattier innovates again, guided by Vittorio and Brenda's daughter Cristina, a designer who has held pivotal creative roles at brands such as Donna Karan and Frette. Collaborating with friends in the worlds of fashion and design, Cristina is interpreting Nattier for a new generation, inspired in part by the unique and irreplaceable Nattier archive.
Our work encompassed retelling the Nattier story to a new generation. We created a new Brand Identity and Icon, a story based website, and a limited edition book to celebrate the relaunch of the iconic brand.