Make Rail Happen
We developed a strategic positioning and name for a new rail finance consulting business based in Switzerland. We helped position this new consultancy as really different from the competition, emphasizing the fact that it has a very human face and "talks" an understandable language to its clients.
The new dynamic identity (movement, mountain peak and red color) communicates Apex's Swiss rootes, giving extra credibility to this rail finance consultancy, while the image of the speed train conveys its forward looking and innovative service.
We delivered a full package including designing the logo, communications style for all brand's touchpoints (business cards, letterhead, PowerPoint presentation, emails etc.) and a fully operational web site. The consultancy is going from strength to strength and is now an established player having successfully delivered multimillion projects just a couple of years after launch.