Working closely with Bermondsey Brewery we understood that our story was the key to setting us apart. Playing on a rich family and geographic heritage allowed us to tell a story that stood out and to build a brand that could hang off it. We approached this visually with a traditional feel using old Victorian style graphics to express the tradition and years of craft. We then teamed this with some more modern typography and graphic elements to glue everything together and to make it feel authentic and rich. The end design had a fresh yet premium feel with a story that stood out.