Beyond

We were asked to create a brand of accessible jewellery representing different ranges of handmade collections from selected Brazilian designers.


Maria Chugrova
Founder of London Brand, international brand expert
The brand was to express the following values: Modern, Classic, Unique, Extravagant.

We have created a chic and modern brand at the same time. The logo is crafted in gold and consists of two letters B, in which the letter L, an abbreviation of Beyond By Luciana brand, is subtly inscribed. The brand identity has bright personality and subtleness, hinting, but not shouting about its Latin roots.

tell us about your business and we will make an amazing brand story
tell us about your business and we will make an amazing brand story