Creating Koblevo cognac brand consisted of two stages. In the first stage we created design for a cognac range for the mass market segment. New design successfully used Koblevo brand assets, creating instant brand recognition. In the second stage we created a quite innovative for Ukrainian market design for the premium range of Koblevo, which created an immediate stand out form the competition due to its innovative European design and attracted the comsumer. Both projects have been launched on the market and now Koblevo brandy holds a strong position in the Ukrainian brandy market.