At the same time, all elements should be quite flexible, easy to change over time. Design flexibility is another important point that we have taken into account. At the beginning, the colors of the Ukrainian flag served to position the marathon as a Ukrainian event and provided recognition, but now, after 5 years of successful development, when the brand has strengthened its position in the minds of its audience, it can go further. Change of colors is a signal of its evolution, readiness for a new, dynamics.
And although we did not do the subsequent redesign, we hope to work with the brand again, as identity should develop, and a strong brand should set the tone for others.