La Famiglia wine
It is always exciting to create a completely new brand. Analysis of the Ukrainian market showed that despite a large number of Ukrainian and international brands, there is a niche for an Italian brand of affordable still and sparkling wines.
Transforming Eastern European brands using decades of Western branding experience.
Maria Chugrova
Founder of London Brand, international brand expert
The brand was positioned as a light modern Italian wine under the La Famiglia name (meaning "family" in Italian ) embodying the basic values of the Italian style of life, i.e. the ability to enjoy life, good wine and delicious food with family and friends (idea embodied in the slogan "la Vita Felice").
We created an iconic design for a range of white and red wines focusing on the wine glass shape as the centrepiece. The design has a great stand out on shelf. La Famiglia was successfully launched into the Ukrainian market in the summer of 2018.
We created an iconic design for a range of white and red wines focusing on the wine glass shape as the centrepiece. The design has a great stand out on shelf. La Famiglia was successfully launched into the Ukrainian market in the summer of 2018.
tell us about your business and we will make an amazing brand story
tell us about your business and we will make an amazing brand story