Morozov Peregon
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Morozov Peregon

We developed a brand of vodka infusion Morozov Peregon. The product is produced in Great Ustug (Veliky Ustug), which is known as the birthplace of Father Frost (Ded Moroz – a Russian version of Santa Claus).


Maria Chugrova
Founder of London Brand, international brand expert
Vodka from Father Frost

The vodka infusion is based on an old Russian recipe with an absolute minimum of ingredients and is 100% natural.

Our task was to create a truly Russian product consisting exclusively of natural ingredients of the Russian North.

We created a design that reflects the handcrafted nature of this product, as if it is brewed and bottled by Father Frost himself in his log house. Vodka is brewed using reindeer antlers, which gave an inspiration for the brand symbol in the form of antlers. The bottle is a traditional Bitter like square bottle shape and hand-sealed by Father Frost with very distinctive dripping rivulets of red wax. The label design printed on craft paper is giving a very organic handmade feeling characteristic of the region and gives the consumer a feeling of buying part of this Northern region and of the Father Frost's magic.

The new brand was immediately noticed by the consumer and is a success, деспите despite a rather high shelf price position.

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tell us about your business and we will make an amazing brand story