Although the brand was developed only for the Russian market, it was decided to immediately launch it both on the Ukrainian market and other CIS markets. As a result, just a year after the launch, the brand, for example, won a 5 % share in the Ukrainian vodka market and was able to hold about 6–7 % of the market, which is an excellent indicator in such a competitive market. The brand also took a strong position in the Russian market.
The client was very pleased with the design, and as proof of this, he returned to us for product redesign in 2019.