Because of this, many traditional marketing strategies are not applicable here. At first glance, it may seem that the design of the packaging of medicines is not so important, because the medicine is prescribed by a doctor or recommended by a pharmacist. But, in cases when it comes to over-the-counter products (for example, tests), the buyer has these few minutes of free visual choice in front of a shelf in a pharmacy or supermarket. Here, the design of drug packaging plays a decisive role, and perhaps even more than in other products.