The client already had a well-thought-out brand concept — vodka is saturated with air in a waterfall, falling from a 3-meter height into a blending container. Before bottling, vodka rests and breathes for another 14 days, due to which the ease of drinking is achieved. Now this concept of lightness and airiness had to be reflected in the design.
At that time, BG had already worked with a couple of agencies before coming to us, but did not find what they were looking for. After 4 months, we completed the project, and already in December, the Vozdukh vodka brand appeared on store shelves in our design.
Of course, the first thing you think about when you are asked to visualize air is sky or light, transparency, purity. But our team prefers to expand the boundaries of the familiar and go beyond. This is probably why we have been working with our customers for many years, and they continue to come back to us with new tasks.