The brand was positioned as a light modern Italian wine under the La Famiglia name (meaning "family" in Italian ) embodying the basic values of the Italian style of life, i.e. the ability to enjoy life, good wine and delicious food with family and friends (idea embodied in the slogan "la Vita Felice").
We created an iconic design for a range of white and red wines focusing on the wine glass shape as the centrepiece. The design has a great stand out on shelf. La Famiglia was successfully launched into the Ukrainian market in the summer of 2018.